There are so many companies that offer reviews, from Google to TripAdvisor, Trustpilot to Trusted Reviews. Sometimes they are conflicting, we think it is worthwhile just talking about 2 of them… 
 
Google and TripAdvisor – To find out where to go and how to find a simple solution to answer the simple question, is this hotel good enough for me? 
 
In this quick read, we want to go deeper behind the dots and stars.  
 
What weight do we give to reviews? 
The statistics: 
 
93% of people will read a review before making a purchase 
43% of people will tell someone about a positive experience 
95% of people will tell someone about a negative experience! 
 
With so many reviews online, it can be challenging to know which ones are trustworthy. From the statistics above, we can see we are maybe more likely to see 50% more negative reviews that positive ones, so bear that in mind when making a decision. 
 
Select the reviews that apply to you 
It is worth getting a mix of reviews when looking at a specific venue, hotel, restaurant, etc. Google is the biggest source, look for most recent reviews and ones from people with similar interests to you.
 
This isn’t so easy to do, but this is where TripAdvisor works well. You can narrow down reviews on TripAdvisor to people within a similar category to you.
 
You might not want the best waterslide at your hotel, or somewhere for the toddlers to blow off steam.
 
So, it is always worth narrowing your research down to what matters to you. 
 
Get some balance 
Reading a mix of positive reviews and negative reviews will offer a balanced perspective. Usually, the middle ground the 3 stars will offer a more broad and honest perspective.
 
It is easy to get lost in this or take it reviews on face value. 
 
The way we like to select our hotels and venues is based on our client feedback – unless it is somewhere new.

Reviews can add value to. Some people like to let you know what they did and how they got the most out of their visit and this can help you understand a place better from a real person that has been there before.